Title | SENSEI (PLEDGE) |
Brand | NIKE JAPAN CORP. |
Product / Service | NIKE BASEBALL |
Category | A06. Clothing, Footwear & Accessories |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company | AOI PRO. Tokyo, JAPAN |
Advertising Agency | WIEDEN+KENNEDY TOKYO, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Caleb Jensen/Tota Hasegawa | Executive Creative Director |
Andrew Miller/Hiroshi Kuyama | Copywriter |
Daisuke Maki | Art Director |
Kenji Tanaka | Agency Producer |
Ai Kawasaki | Account Supervisor |
Tagu Kato | Advertiser's Supervisor |
Satoshi Yo | Producer |
Hisashi Eto | Director |
Naoki Noda | D.O.P/Lighting Cameraman |
Ryan McGuire | Editor |
Ryan McGuire | Sound Design/Arrangement |
Yusaku Yasuda | Post Production |
Hana | Lighting |
Ryan Johnson | Account Manager |
Baseball in Japan has long been regarded as the national sport, and after the Second World War helped to rally the country to rebuild, serving as a symbol of hard work and co-operation. Professional baseball in Japan today is a big business. In contrast to this, high school baseball is all about discipline, passion and purity of spirit, and the pinnacle of this comes each year at the annual national high school championships, and has become an almost sacred rite of passage for any aspiring young player since its inception in 1915. In japan, standing out is typically a bad thing. It’s bad whether you’re a child, citizen, or employee, and you should DEFINITELY not try to stand out on a team. Through the lens of baseball, Nike says "Stand up for yourself." Go get what you worked hard for. Stand out. Because ultimately, that's going to make the team better, and it’s what is going to make the nation better. This TV commercial takes the traditional opening speech from the championships, but instead of following the traditional structure, the young player breaks with tradition and speaks from his heart. His attitude and swagger serve as a wake up call.