TOUCH THE MUSIC PROJECT

Short List
TitleTOUCH THE MUSIC PROJECT
ClientHYUNDAI MOTOR COMPANY
Product / ServiceHYUNDAI SONATA
CategoryB01. Internet Film
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Entrant Company INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company PLANIT Seoul, SOUTH KOREA

Brief Explanation

This story is about a boy who cannot hear anything since he was born. This boy always wears a headphone in school, on streets and everywhere he goes. He wanted people to pretend that he cannot hear because he is wearing a headphone, not because he is hearing-impaired. He always hides that he is hearing-impaired. To encourage him, his father and friends presented the world most special car seat, “Sonata Music Seat” - the music seat transfers music into vibrations for the hearing-impaired so that they could feel the music through their fingertips. With the Sonata music seat, the boy had a great impression of music. In the end, with this impressed boy's scene, scenes of the music seats' installing process and experiencing the music seats were shown.

Credits

Name Position
Han Jeong Seok Chief Creative Officer
Kim Hye Kyoung Executive Creative Director
Kim Jung A Creative Director
Shin Yeo Reum Copywriter
Kwon Sung Chul Art Director
Kim Bae Sung Agency Producer
Yang Su Kyoung Account Supervisor
Lee Young Jin Advertiser's Supervisor
Kim Hyung Kyun Producer
You Seong Jae Director
Stone Sound Sound Design/Arrangement
Lee Jung Mi Account Manager
Moon Bo Sung Planner
Vixen Editing Company
Song Eun Sung Other Credits
Links
Entry URL