Title | THE TALK |
Brand | WEI CHUAN FOOD CORPORATION |
Product / Service | BERNACHON COFFEE |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Production Company | POSTCARD FILMS PRODUCTIONS Tapai, CHINESE TAIPEI |
Name | Position |
---|---|
Kevin Yang | Executive Creative Director |
Eki Lee | Creative Director |
Eki Lee | Copywriter |
Joshua Huang | Agency Producer |
Angela Chang | Account Supervisor |
Magic Chen | Advertiser's Supervisor |
Ginger Wang | Producer |
Jimmy Yu | Director |
Leo Lee | Editor |
Chris Ho | Sound Design/Arrangement |
Leo Lee | Post Production |
Wang Wel Hua | Cameraman |
Yu Yu Jun | Lighting |
Chloe Wang | Account Manager |
Linus Jen | Planner |
Jimmy Yu | Cinematographer |
Postcard Films | Editing Company |
Line Producer : Ching Huang | Other Credits |
Bad economy, low income, but high expense lead Taiwanese young adults feel uncertain about their future. As the number one brand, and its high popularity among young adults, Bernachon is aware of its social responsibility, encouraging the young adults to stay positive and stepping out of the woods through its annual TV spot. The campaign idea was inspired by 2 insights of young adults: 1. Drinking coffee is a good way to relax and helps people to clear their mind, 2. It is honor to receive recognition by seniors Therefore, the creative team choose Joseph Chang, one of the hottest new-generation actor, and Fei Chang, a TV host, known for his interest in motorcycle, highly popular not only in Taiwan but among all Chinese speaking world, to endorse the brand. Through a conversation between a young hotshot actor who is uncertain about his current success and wondering about his future, and a senior TV host that has already accomplished all the achievements in life, to encourage the young adults to keep their faith, maintain a positive attitude, and work hard. Eventually, success will follows. Just like the best coffee, great taste comes after bitterness.