THE MAGIC MOMENT

Short List
TitleTHE MAGIC MOMENT
ClientMAGIC HOLDING
Product / ServiceMAGIC MASK
CategoryB01. Internet Film
EntrantOGILVY & MATHER GUANGZHOU, CHINA
Entrant Company OGILVY & MATHER GUANGZHOU, CHINA
Advertising Agency OGILVY & MATHER GUANGZHOU, CHINA
Production Company THW CREATIVE PRODUCTION Shanghai, CHINA

Brief Explanation

Using facial mask requires people to be alone for a period of time. During this particular period of time, they get the chance to slow down the pace of their busy life, and to appreciate the beautiful things around them. By portraying the heroine’s touching story, this film is actually awakening the tenderness part of people, and conveying the brand's lifestyle to the audience, which is about reminding people to take some time to enjoy the beauty of inner calm in their hectic lives. Just like the brand’s slogan stated: “Relax, enjoy the beauty moment.”

Credits

Name Position
Charles Chiu Executive Creative Director
Xie Zhen Feng Creative Director
Wang Xiu Feng/Yu Jiao Jiao Copywriter
Yang Hao/Ji Nan Art Director
Jessie Cheung Agency Producer
Nick Wong Account Supervisor
Katherine Lee Producer
Sparkle Teng Director
Liu Qing Ying Editor
Xia Shao Yu Cameraman
Deep White(Emi) Music
Ivy Liang Account Manager
Ivy Liang Planner
Erick Grass Director Of Photography
Li Da Digital Editing Company
Links
Entry URL