| Title | THE LATE NEW CLOTHES |
| Brand | CCTV ADVERTISING CENTER |
| Product / Service | CCTV |
| Category | A11. Publications & Media |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
| Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
| Production Company | MILIFILM Shanghai, CHINA |
| Name | Position |
|---|---|
| Tomaz Mok | Chief Creative Officer |
| Louis Cheung | Executive Creative Director |
| Sun Tao/Thomas Li | Creative Director |
| Ivan Zhang/Freya Liu/Thomas Li | Copywriter |
| Sun Tao/Bobo Chen/Johnny Bao/Sky Lin/Dandan Zhao | Art Director |
| Maggie Xue | Agency Producer |
| Canning Li | Account Supervisor |
| Zheng Mao Shi | Advertiser's Supervisor |
| Hsiao Chi Wei | Producer |
| Ho Nan Hung | Director |
| Ho Nan Hung | Director Of Photography |
Life is one long journey. Every year end there are hundreds of millions people on their way home in China. Family reunion over Chinese New Year means a lot to the mainlanders. This TVC campaign depicts four different Home Coming stories glorifying family value and humanity. It covers the travelers from West, East, South, North of China, as well as overseas (Cameroon and Taiwan). The conviction of Family Reunion becomes the driving force of our travelers – Home is where your heart is.