Brief Explanation

Life is one long journey. Every year end there are hundreds of millions people on their way home in China. Family reunion over Chinese New Year means a lot to the mainlanders. This TVC campaign depicts four different Home Coming stories glorifying family value and humanity. It covers the travelers from West, East, South, North of China, as well as overseas (Cameroon and Taiwan). The conviction of Family Reunion becomes the driving force of our travelers – Home is where your heart is.