CHEER FOR INDIA

TitleCHEER FOR INDIA
ClientJWT
Product / ServiceCORPORATE COMMUNICATION
CategoryA15. Corporate Image
EntrantJWT INDIA Mumbai, INDIA
Entrant Company JWT INDIA Mumbai, INDIA
Advertising Agency JWT INDIA Mumbai, INDIA
Production Company STORYTELLERS.IN Mumbai, INDIA

Brief Explanation

To support and encourage the 59 out of one billion Indians who made it to the Olympics. To tell the stories of these unsung heros to Indians at large, their pain sweat and tears, their obsession to excel despite the lack of infrastructure, training and sponsorships. We created for the first time an unbranded film and put it up on social media. A URL invited Indians to cheer their team at olympics by sharing, spreading the good wishes and the prayers. Many big brands came forward and ran the campaign on their websites. BIG CINEMAS ran it for free in cinema halls across the country. Colleges and universities played it at their fests. It became the number one trending video during the Olympics and this year India doubled its metal tally at the Olympics.

Credits

Name Position
Swati Bhatacharya/Tista Sen/Senthil Kumar - Ncd Chief Creative Officer
Rana Oberoi/Zina Producer
Arun Gopalan Director
Yusuf Editor
Dhruv Ghanekar/Blue Frog Studios Sound Design/Arrangement
After Post Production
Kavin Jagtiani Director Of Photography
Arshad Eqbal- Voice Over Other Credits