I AM ANXIETY

TitleI AM ANXIETY
ClientBEYONDBLUE
Product / ServiceANXIETY AWARENESS CAMPAIGN
CategoryB01. Internet Film
EntrantMARMALADE Melbourne, AUSTRALIA
Entrant Company MARMALADE Melbourne, AUSTRALIA
Advertising Agency MARMALADE Melbourne, AUSTRALIA
Production Company THE DIRECTORS GROUP Sydney, AUSTRALIA

Brief Explanation

The "I Am Anxiety" campaign was launched nationally to help Australian recognise the most common symptoms of anxiety. Australian born actor Ben Mendelsohn, known for playing edgy characters, became the personification of anxiety. He delivers a monologue that translates the symptoms of anxiety into simple emotional expression. Something sufferers can relate to and use to help express their state to others.

Credits

Name Position
Neil Mallet Executive Creative Director
John Akritidis Creative Director
John Akritidis/Frank Trobbiani Copywriter
Frank Trobbiani Art Director
Beaver Agency Producer
Lisa Gumbleton Account Supervisor
Craig Griffin Producer
Paul Goldman Director
Billy Browne Editor
Craig Conway Sound Design/Arrangement
Cezary Skubiszewski Music
Hayley Sims Account Manager
Dan Landin Director Of Photography
Links
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