AXE ICE BURST X MAN WITH A MISSION MV / MASH UP THE DJ!

TitleAXE ICE BURST X MAN WITH A MISSION MV / MASH UP THE DJ!
ClientUNILEVER JAPAN CUSTOMER MARKETING
Product / ServiceAXE ICE BURST
CategoryB01. Internet Film
EntrantADK JAPAN Tokyo, JAPAN
Entrant Company ADK JAPAN Tokyo, JAPAN
Advertising Agency ADK JAPAN Tokyo, JAPAN
Production Company DREAMDESIGN Tokyo, JAPAN

Brief Explanation

AXE featuring “MAN WITH A MISSION”, a hugely popular band among young target, to collaborate on an entertaining music video that combines the two main features of AXE ICE BURST, “instant cooling” and “the sound of bursting sensation”. Intense music is synched effectively to the scenes to emphasize these features. At first, the women at the party look annoyed or disgusted at the men who are hot and sweaty from dancing like crazy at the party, and subsequently cool them down using AXE ICE BURST. Then suddenly, “MAN WITH A MISSION” appear on the dance floor with AXE ICE BURST bazookas, covering the venue with AXE ICE BURST bubbles… Lastly, when the women see the cooled-down bodies of the men, their senses become awakened and they transform into werewolves, viciously attacking the men in a dramatic twist.

Creative Execution

AXE Ice burstttttt

Credits

Name Position
Yusuke Shimazu (Dreamdesign) Creative Director
Katsuya Fujimoto (Asatsu-Dk) Agency Producer
Account Executive: Hiroaki Saito (Asatsu-Dk)/Ryo Hirayama(Asatsu-Dk)/Tomoaki Miyauchi (Asatsu-Dk)/ Account Supervisor
Eiichiro Oshiro (Dreamdesign)/Takahiko Kajima (P.i.c.s.) Producer
Kazuma Ikeda Director
1991/Inc. Sound Studio
Taku Okamura/Hiroyuki Kiriyama Sound Design/Arrangement
Iemoto/Inc. Post Production
Tetsuya Kondo Cameraman
Koshiro Ueno Lighting
Jean-Ken Johnny/Man With A Mission/Mash Up The Dj! Music
Katsuya Fujimoto (Asatsu-Dk)/Jumpei Yoshida (Asatsu-Dk)/Yusuke Shimazu (Dreamdesign) Planner
Shinsuke Kobayashi Production Designer
Masato Imai Special Effects/Computer Graphics
Katsuhiro Ueno ProductionManager
Stylist: Tatsuo/Choreographer: Fumihito Tanaka/Hair Make: Yoshihito Kikuchi Other Credits
Links
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