HELP A CHILD REACH 5

Gold Spike
TitleHELP A CHILD REACH 5
ClientUNILEVER
Product / ServiceLIFEBUOY
CategoryA15. Corporate Image
EntrantLOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM
Entrant Company LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM
Advertising Agency LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM
Production Company CHROME PICTURES Mumbai, INDIA

Brief Explanation

Over 2 million children in the world still die due to easily preventable diseases like diarrhoea and pneumonia. It’s a statistic that many around the world are unaware of.   Wanting to put a human face to the statistics, we decided to tell the world the Lifebuoy story in a real and deeply felt emotional way. The story had to not only open people’s minds to the avoidable deaths, but move them to care and share it with others.   The inspiration for the film came from real life stories of how parents in rural India express their gratitude when they overcome adversities. It is a common practice to make a vow to the local God/ Deity in such times. Standing on one foot for extended periods, sacrificing your favourite food, walking barefoot on a pilgrimage are some such examples.   So ours is a story of a father who is so overcome with delight that his first child has survived the age of 5, that he decides to walk on his hands to the nearby temple and seek God’s blessing. The tone and treatment of the film was to keep genuine the powerful emotions a parent feels when his child survives.

Credits

Name Position
National Creative Director - Amer Jaleel Executive Creative Director
Group Creative Director - Sagar Kapoor Creative Director
Group Creative Director - Sagar Kapoor Copywriter
Unit Creative Director - Garima Khandelwal Art Director
Associate Vice President - Rohit Chatterjee/Senior Brand Services Manager - Natasha Sunderan Agency Producer
Global Business Director - Virat Tandon Account Supervisor
Global Brand Vice President - Samir Singh Advertiser's Supervisor
Prafull Sharma Producer
Amit Sharma Director
Shekher Prajapati Editor
Arun Crasto Sound Design/Arrangement
Sandeep Patil/Dutta Yewale/Sanjay Malwankar Post Production
Pixion Animation
Tapan Basu Cameraman
Rajiv Menon Productions Lighting
Clinton Cerejo Music
Senior Vice President - Vinay Vinayak Account Manager
Vice President - Varsha Chawda/Executive Vice President - Saji Abraham Planner
Tapan Basu Cinematographer
Tapan Basu Director Of Photography
Pixion Editing Company
First Asst. Director - Naved Ahmed Other Credits