Title | HELP A CHILD REACH 5 |
Brand | UNILEVER |
Product / Service | LIFEBUOY |
Category | A15. Corporate Image |
Entrant | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
Entrant Company | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
Advertising Agency | LOWE & PARTNERS WORLDWIDE London, UNITED KINGDOM |
Production Company | CHROME PICTURES Mumbai, INDIA |
Name | Position |
---|---|
National Creative Director - Amer Jaleel | Executive Creative Director |
Group Creative Director - Sagar Kapoor | Creative Director |
Group Creative Director - Sagar Kapoor | Copywriter |
Unit Creative Director - Garima Khandelwal | Art Director |
Associate Vice President - Rohit Chatterjee/Senior Brand Services Manager - Natasha Sunderan | Agency Producer |
Global Business Director - Virat Tandon | Account Supervisor |
Global Brand Vice President - Samir Singh | Advertiser's Supervisor |
Prafull Sharma | Producer |
Amit Sharma | Director |
Shekher Prajapati | Editor |
Arun Crasto | Sound Design/Arrangement |
Sandeep Patil/Dutta Yewale/Sanjay Malwankar | Post Production |
Pixion | Animation |
Tapan Basu | Cameraman |
Rajiv Menon Productions | Lighting |
Clinton Cerejo | Music |
Senior Vice President - Vinay Vinayak | Account Manager |
Vice President - Varsha Chawda/Executive Vice President - Saji Abraham | Planner |
Tapan Basu | Cinematographer |
Tapan Basu | Director Of Photography |
Pixion | Editing Company |
First Asst. Director - Naved Ahmed | Other Credits |
Over 2 million children in the world still die due to easily preventable diseases like diarrhoea and pneumonia. It’s a statistic that many around the world are unaware of. Wanting to put a human face to the statistics, we decided to tell the world the Lifebuoy story in a real and deeply felt emotional way. The story had to not only open people’s minds to the avoidable deaths, but move them to care and share it with others. The inspiration for the film came from real life stories of how parents in rural India express their gratitude when they overcome adversities. It is a common practice to make a vow to the local God/ Deity in such times. Standing on one foot for extended periods, sacrificing your favourite food, walking barefoot on a pilgrimage are some such examples. So ours is a story of a father who is so overcome with delight that his first child has survived the age of 5, that he decides to walk on his hands to the nearby temple and seek God’s blessing. The tone and treatment of the film was to keep genuine the powerful emotions a parent feels when his child survives.