| Title | NATURE |
| Brand | CAPI SPARKLING |
| Product / Service | CAPI |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Entrant Company | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Advertising Agency | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Production Company | THE SWEET SHOP Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Damon Stapleton | Executive Creative Director |
| Matt Gilmour | Creative Director |
| Gene Brutty | Copywriter |
| Tim Seddon | Art Director |
| Veronica Alkon | Agency Producer |
| Charmaine Andrews | Account Supervisor |
| Pitzy Folky | Advertiser's Supervisor |
| Alice Grant | Producer |
| Steve Ayson | Director |
| Jack Hutchings | Editor |
| Silencio | Sound Design/Arrangement |
| Method Studios | Post Production |
| Jason Lonsdale/Alex Speakman | Planner |
| Crighton Bone | Director Of Photography |
| The Butchery | Editing Company |
| Executive Producer/Wilf Sweetland/The Refinery | Other Credits |
CAPI is hard to make, but easy to drink. This is because they go to extreme lengths to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung, hostile or crazy. The ads use a character as random and unique as the CAPI ingredients to bring the idea to life. The enigmatic jungle man we found appears in a fancy bar, interrupting unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.