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NATURE

TitleNATURE
ClientCAPI SPARKLING
Product / ServiceCAPI
CategoryA02. Beverages - Alcoholic & Non-Alcoholic
EntrantSAATCHI & SAATCHI Sydney, AUSTRALIA
Entrant Company SAATCHI & SAATCHI Sydney, AUSTRALIA
Advertising Agency SAATCHI & SAATCHI Sydney, AUSTRALIA
Production Company THE SWEET SHOP Melbourne, AUSTRALIA

Brief Explanation

CAPI is hard to make, but easy to drink. This is because they go to extreme lengths to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung, hostile or crazy. The ads use a character as random and unique as the CAPI ingredients to bring the idea to life. The enigmatic jungle man we found appears in a fancy bar, interrupting unsuspecting hipsters to tell them just how dangerous producing a 100% natural drink can be.

Credits

Name Position
Damon Stapleton Executive Creative Director
Matt Gilmour Creative Director
Gene Brutty Copywriter
Tim Seddon Art Director
Veronica Alkon Agency Producer
Charmaine Andrews Account Supervisor
Pitzy Folky Advertiser's Supervisor
Alice Grant Producer
Steve Ayson Director
Jack Hutchings Editor
Silencio Sound Design/Arrangement
Method Studios Post Production
Jason Lonsdale/Alex Speakman Planner
Crighton Bone Director Of Photography
The Butchery Editing Company
Executive Producer/Wilf Sweetland/The Refinery Other Credits

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