JOURNEYS

TitleJOURNEYS
ClientMALAYSIA AIRLINES
Product / ServiceMALAYSIA AIRLINES
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantSTINK Shanghai, CHINA
Entrant Company STINK Shanghai, CHINA
Advertising Agency OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA
Production Company STINK Shanghai, CHINA

Brief Explanation

This film is part of an integrated campaign to launch the brand’s new belief of “Journeys are made by people you travel with.” The commercial is inspired by human life and the bigger journeys that make it. Celebrating our life journeys that are made so meaningful by the people that help us get there or interacted with along the way. At any given time, there are people going about their life journey. Some big, some small, some short, some long. Some on their way out while other on their way back. But… all looking for that special someone to travel along.
This is the essence of the film. It's deeper that just traveling from one place to another. Malaysia Airlines celebrates the people who made a difference in every aspect of your life’s journey. Just like Malaysia airlines makes your travel journey a remarkable one. The spot was shot in Shanghai, Prague and Kuala Lumpur with over 300 talents of different nationalities. The charm of this spot was also in “casting” 400 over suitcases from old antiques, custom made, new suitcase as well as talents very own suitcases. Each suitcase has a personality and joins our characters on their journey.

Credits

Name Position
Gavin Simpson Chief Creative Officer
Andrew Low Copywriter
Gavin Simpson/Ck Tan Art Director
Eric Yan/Loo Seng Tuck Agency Producer
Anand Badami (Group Md) Account Supervisor
Desmond Loh/Anne Lifshitz Producer
Andy Fogwill Director
Terence Manuel Editor
Apv/Kuala Lumpur Post Production
Human Worldwide/La Music
Vivien Linggi (Account Director)/Muhammad Uwais (Acc. Executive)/Khairy Alfiqry (Acc. Executive) Account Manager
Arvind Srrivastava (Group Planning Director)/Piwo Chia (Planning Director) Planner
Ray Coates Cinematographer
Ray Coates Director Of Photography
Attic/Shanghai Editing Company
Post Bangkok Other Credits