NASIR

TitleNASIR
ClientGOLDEN ARCHES RESTAURANTS
Product / ServiceMCDONALD'S
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Brief Explanation

Sales have been steadily declining in Malaysia. The drop is attributed to several factors which are addressed in their own film. In this film we address the issue of Malaysian Muslim groups propagating to Muslims to boycott McDonald’s. They erroneously assert that McDonald’s sales help sponsor Israel’s killing of Muslims in Gaza. The first film implies McDonald’s Malaysia is a supporter of the Muslim faith.

Credits

Name Position
Case Deenadayalan Creative Director
Hexiang Ng Copywriter
Wong Siak Fei Art Director
Iskandar Siva Agency Producer
Michelle Lee Account Manager
Archana Ashokkumar Planner