THE RIDE

TitleTHE RIDE
ClientPETRONAS
Product / ServicePETRONAS MOTORSPORTS
CategoryA08. Cars & Automotive Services
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Production Company DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA
Production Company 2 WATCHMEN PRODUCTIONS Berlin, GERMANY

Brief Explanation

A janitor at a Mercedes-AMG facility discovers the power of PETRONAS’ flagship lubricant, Syntium 7000 as he sneaks the brand new A45 AMG car out for a spin. He returns to the lab shaken. And we find out that he is actually an alien in disguise – a last-ditch attempt to get his hands on PETRONAS’ and AMG’s technology.

Credits

Name Position
Eric Cruz Executive Creative Director
Iska Hashim Creative Director
Leon Jala/Azeril Johari Copywriter
Yik See Heng/Chan Hock Liang Art Director
Ahmad Rasydan/Iskandar Siva Agency Producer
Heng Tek Nam Producer
Sling Ng Director
Affandi Jamaludin Editor
Asia Pacific Videolab Malaysia Post Production
Eye Believe Malaysia Animation
Ian Maccarroll Cameraman
Ian Maccarroll Lighting
Ian Maccarroll Cinematographer
Ian Maccarroll Director Of Photography
Mirage Post Editing Company