LIFE

TitleLIFE
ClientJAPAN USED CAR DEALERS ASSOCIATION.
Product / ServiceA USED CAR SALES REPRESENTATIVE
CategoryA08. Cars & Automotive Services
EntrantDENTSU Y&R Tokyo, JAPAN
Entrant Company DENTSU Y&R Tokyo, JAPAN
Advertising Agency DENTSU Y&R Tokyo, JAPAN
Production Company PERCENTAGE Tokyo, JAPAN
Production Company 2 CHEF Tokyo, JAPAN

Brief Explanation

Since the Great East Japan Earthquake in 2011, many Japanese people have realized the importance of human bonds. It is increasingly important in today’s society to feel the bond of family and also to build the bond between companies and customers. In this film, a used car sales representative not only sells cars to a customer, but also strengthens the bond of trust with him by proposing the best car each time for the customer at different turning points in life. In this one-minute short story, we depict a man’s life through driving as well as a sales representative giving support to the customer at different life stages, by using only car scenes.

Credits

Name Position
Masahiro Kitajima Executive Creative Director
Yuki Fuse Creative Director
Masaki Yamamoto Copywriter
Naoki Bando Art Director
Yuki Fuse Agency Producer
Shinobu Yoshida Account Supervisor
Hiroshi Yamauchi Advertiser's Supervisor
Hiroki Sugahara/Ryoji Yano Producer
Masaki Yamamoto Director
Yasuhiko Ikeda Editor
Koichi Nakajima Sound Design/Arrangement
Aoi Studio Co./Ltd. Post Production
Naoya Imaoka Lighting
Akiko Sakakibara/Libera Stand With You Music
Shinji Kuchiba/Toshiki Takahashi Account Manager
Yuki Fuse/Motoko Kaneda/Keiko Fukagawa/Saki Katsushika Planner
Arimichi Kato Director Of Photography
Piano Performance:masumi Kuwata/Hair/Make Up Other Credits