Title | HOW TO AVOID GETTING CAUGHT FOR DRINK DRIVING |
Brand | SINGAPORE PRESS HOLDINGS ST701 |
Product / Service | ANTI-DRINK DRIVING |
Category | B01. Internet Film |
Entrant | GOODFELLAS Singapore, SINGAPORE |
Entrant Company | GOODFELLAS Singapore, SINGAPORE |
Advertising Agency | GOODFELLAS Singapore, SINGAPORE |
Production Company | SALT FILMS Singapore, SINGAPORE |
Name | Position |
---|---|
Patrick Low | Executive Creative Director |
Patrick Low | Copywriter |
Guay Chong Kian | Art Director |
Michelle Tan | Producer |
Elgin Ho | Director |
Neon Sound/Singapore | Sound Design/Arrangement |
James Lim | Account Manager |
Phusia/Singapore | Editing Company |
The strategy this year is to reinforce the message of not driving to drink. We are all too familiar with the statement, "don't drink and drive". Nothing wrong with that except that when we drive to drink, chances are, we will drive home. The reason is because by nature, we do not like leaving our cars behind. In this TV commercial, we see drinkers trying various ways to avoid getting caught for drink driving. At the end of the spot it is revealed that the best way to avoid getting caught for drink driving is not driving to drink.