HOW TO AVOID GETTING CAUGHT FOR DRINK DRIVING

TitleHOW TO AVOID GETTING CAUGHT FOR DRINK DRIVING
ClientSINGAPORE PRESS HOLDINGS ST701
Product / ServiceANTI-DRINK DRIVING
CategoryB01. Internet Film
EntrantGOODFELLAS Singapore, SINGAPORE
Entrant Company GOODFELLAS Singapore, SINGAPORE
Advertising Agency GOODFELLAS Singapore, SINGAPORE
Production Company SALT FILMS Singapore, SINGAPORE

Brief Explanation

The strategy this year is to reinforce the message of not driving to drink. We are all too familiar with the statement, "don't drink and drive". Nothing wrong with that except that when we drive to drink, chances are, we will drive home. The reason is because by nature, we do not like leaving our cars behind. In this TV commercial, we see drinkers trying various ways to avoid getting caught for drink driving. At the end of the spot it is revealed that the best way to avoid getting caught for drink driving is not driving to drink.

Credits

Name Position
Patrick Low Executive Creative Director
Patrick Low Copywriter
Guay Chong Kian Art Director
Michelle Tan Producer
Elgin Ho Director
Neon Sound/Singapore Sound Design/Arrangement
James Lim Account Manager
Phusia/Singapore Editing Company