Title | ANCHOR LAUNCHER |
Brand | CBL |
Product / Service | ALCOHOL |
Category | A02. Beverages - Alcoholic & Non-Alcoholic |
Entrant | COMZONE Phnom Penh, CAMBODIA |
Entrant Company | COMZONE Phnom Penh, CAMBODIA |
Advertising Agency | COMZONE Phnom Penh, CAMBODIA |
Production Company | DIGITAL MAGIC GROUP Bangkok, THAILAND |
Name | Position |
---|---|
Lundy So | Chief Creative Officer |
Lundy So | Executive Creative Director |
Lundy So | Creative Director |
Vichith Hong | Copywriter |
Seang Sokseyhak | Art Director |
Lundy So | Agency Producer |
Jessica Lim | Account Supervisor |
Jessica Lim | Advertiser's Supervisor |
Dm Team | Producer |
Khun Ake | Director |
Jessica Lim | Account Manager |
Jessica Lim | Planner |
REFRESHINGLY FUN With the proposition of the beer being the catalyst of fun, the key message it brings out is "Refreshingly fun". The TVC captures the fun loving side of today's young people, with the symbolic crossing of the forearms, x-style when someone asks for an Anchor beer, according to the company. This gesture is also rolled out across all the print and outdoor work, as well as at key night spots. Comzone has worked with Cambodia Brewery as an creative agency since 2010, handling brands such as Tiger beer, Anchor beer, ABC beer & Crown beer.