Title | WHO SAYS YOU CAN'T CHOOSE YOUR FAMILY? |
Brand | PET RESCUE |
Product / Service | ANIMAL ADOPTION |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Entrant Company | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Advertising Agency | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
Name | Position |
---|---|
Scott Whybin | Chief Creative Officer |
Paul Reardon | Executive Creative Director |
Paul Hastings | Copywriter |
Peter Kirwan | Art Director |
Janine Wertheim | Agency Producer |
Victoria Conners-Bell | Producer |
Aaron Wilson | Director |
Steve Nicholson | Editor |
Phil Kenihan | Sound Design/Arrangement |
Julia Unwin | Account Manager |
Marden Wilson | Director Of Photography |
Pet Rescue launched a Community Service Announcement in February of this year, aiming to improve outcomes for rescue animals in Australia. Pet Rescue is Australia’s largest online directory of homeless animals, and to date have helped find new, loving families for over 150,000 pets. The 30 second television spot aimed to raise awareness of Pet Rescue’s important work, drive people to the website to find out more, or adopt a new family member for themselves. The spot went to air during the crucial summer period, when homeless pet numbers are at their highest. Pet Rescue believes that pets, especially rescued pets, bring enormous joy into people's lives. This advert captures that bond, showing that pets are more than companions, they're family members. The ad delivers a really serious message around animal adoption in a lighthearted, humorous way, which is in line with the Pet Rescue brand.