WHO SAYS YOU CAN'T CHOOSE YOUR FAMILY?

TitleWHO SAYS YOU CAN'T CHOOSE YOUR FAMILY?
ClientPET RESCUE
Product / ServiceANIMAL ADOPTION
CategoryA16. Public Service, Charity & Fund Raising
EntrantWHYBIN\TBWA MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA MELBOURNE, AUSTRALIA
Production Company AIRBAG PRODUCTIONS Melbourne, AUSTRALIA

Brief Explanation

Pet Rescue launched a Community Service Announcement in February of this year, aiming to improve outcomes for rescue animals in Australia. Pet Rescue is Australia’s largest online directory of homeless animals, and to date have helped find new, loving families for over 150,000 pets. The 30 second television spot aimed to raise awareness of Pet Rescue’s important work, drive people to the website to find out more, or adopt a new family member for themselves. The spot went to air during the crucial summer period, when homeless pet numbers are at their highest. Pet Rescue believes that pets, especially rescued pets, bring enormous joy into people's lives. This advert captures that bond, showing that pets are more than companions, they're family members. The ad delivers a really serious message around animal adoption in a lighthearted, humorous way, which is in line with the Pet Rescue brand.

Credits

Name Position
Scott Whybin Chief Creative Officer
Paul Reardon Executive Creative Director
Paul Hastings Copywriter
Peter Kirwan Art Director
Janine Wertheim Agency Producer
Victoria Conners-Bell Producer
Aaron Wilson Director
Steve Nicholson Editor
Phil Kenihan Sound Design/Arrangement
Julia Unwin Account Manager
Marden Wilson Director Of Photography