SAM AND LAURA

TitleSAM AND LAURA
ClientANZ
Product / ServiceBANK
CategoryA12. Financial Products & Services
EntrantWHYBIN\TBWA MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA MELBOURNE, AUSTRALIA
Production Company GUILTY Melbourne, AUSTRALIA

Brief Explanation

In a low interest market with largely parity products, ANZ needed to appeal to a mindset rather than a bank balance. Research had shown that, although transaction banking was not the most important thing in customers' lives, they did value easy access to their money. We needed to demonstrate how ANZ's innovative products and services meant banking was simply an extension of customers' everyday lives - fast, nimble and seamless. So they could focus on living rather than banking. We dramatised this by taking a situation where everyone would have something dominating their thoughts - on the way to a first date with someone they really like. Their banking faciliated the build up to their meeting seamlessly, without them having to give it a second thought. It wasn't all sweetness though, as a twist to the story added a humorous and human element that got people talking. A mixture to 45 and 30 second spots, as well as billboards, were featured in peak programming on metro and regional networks targeting young professionals. 45 second spots also ran in selected cinemas.

Credits

Name Position
Scott Whybin Chief Creative Officer
Paul Reardon Executive Creative Director
Tara Ford Copywriter
Sarah Vincenzini Art Director
Janine Wertheim Agency Producer
Belinda Williams Account Supervisor
Jason Byrne Producer
Tony Rogers Director
Tim Parrington Editor
Amy Rattray Account Manager
Shelley Farthing-Dawe Director Of Photography
The Butchery Editing Company