| Title | STOMACH PUMP |
| Brand | ESKANDER'S BETSTAR |
| Product / Service | ONLINE SPORTS BETTING |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Entrant Company | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Advertising Agency | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
| Production Company | GUILTY Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Scott Whybin | Chief Creative Officer |
| Paul Reardon | Executive Creative Director |
| Damian Royce | Creative Director |
| Jarrod Lowe | Copywriter |
| Mark Jones | Art Director |
| Karolina Bozajkovska | Agency Producer |
| Jason Byrne | Producer |
| Edwin Mcgill | Director |
| Billy Browne | Editor |
| Front Of House | Sound Design/Arrangement |
| Crayon | Post Production |
| Zoe Philactides | Account Manager |
| Planning: Kimberlee Wells/Engineer: Phil Kenihan | Other Credits |
Betstar is an Australian online betting company known for it’s irreverent humour, blokey brand personality and tone of voice. The current sporting market in Australia is flooded with messages from gambling companies. Most of them broadcast live odds updates, which have begun to annoy viewers and caused widespread public and media backlash. We broke this irritating trend by producing a series of simple, humorous 15 second brand spots offering ‘Handy Betting Good Tips’. In keeping with the Betstar personality, they were entertaining, they didn’t have a pushy retail agenda, and (most importantly) didn’t take themselves too seriously.