MONGOLIAN

TitleMONGOLIAN
ClientESKANDER'S BETSTAR
Product / ServiceONLINE SPORTS BETTING
CategoryA10. Sports, Entertainment, Travel & Leisure
EntrantWHYBIN\TBWA MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA MELBOURNE, AUSTRALIA
Production Company GUILTY Melbourne, AUSTRALIA

Brief Explanation

Betstar is an Australian online betting company known for it’s irreverent humour, blokey brand personality and tone of voice. The current sporting market in Australia is flooded with messages from gambling companies. Most of them broadcast live odds updates, which have begun to annoy viewers and caused widespread public and media backlash. We broke this irritating trend by producing a series of simple, humorous 15 second brand spots offering ‘Handy Betting Good Tips’. In keeping with the Betstar personality, they were entertaining, they didn’t have a pushy retail agenda, and (most importantly) didn’t take themselves too seriously.

Credits

Name Position
Scott Whybin Chief Creative Officer
Paul Reardon Executive Creative Director
Damian Royce Creative Director
Jarrod Lowe Copywriter
Mark Jones Art Director
Karolina Bozajkovska Agency Producer
Jason Byrne Producer
Edwin Mcgill Director
Billy Browne Editor
Front Of House Sound Design/Arrangement
Crayon Post Production
Zoe Philactides Account Manager
Planning: Kimberlee Wells/Engineer: Phil Kenihan Other Credits