MORE

TitleMORE
ClientNISSAN MOTOR CO AUSTRALIA
Product / ServiceNISSAN PULSAR
CategoryA08. Cars & Automotive Services
EntrantWHYBIN\TBWA MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA MELBOURNE, AUSTRALIA
Production Company REVOLVER Sydney, AUSTRALIA

Brief Explanation

The small car segment in Australia has moved on in a big way since the Nissan Pulsar left seven years ago. The segment is now the fastest growing and highest volume category, with new additions getting sexier, bigger and sportier. Consumers are demanding more from their small cars, far beyond the basic A to B. While people are excited the Pulsar is making a return, we had to tell people it has moved on in a big way. We needed something epic, yet simple; emotional but with a touch of rational product messaging too. Idea: The all-new Nissan Pulsar is back, with more than ever before. For less than you’d expect. The spot follows the story of the Pulsar design team trying to please their boss — a relentless, unwavering, perfectionist. The spot appeared nationally and focused on value-seeking people, aged 25-64.

Credits

Name Position
Scott Whybin Chief Creative Officer
Paul Reardon Executive Creative Director
Damian Royce Creative Director
Michael Syme/Michael Congerton Copywriter
Bruce Baldwin Art Director
Karolina Bozajkovska Agency Producer
Mike Napolitano Account Supervisor
Michael Richie Producer
Leo Woodhead Director
Peter Sciberras Editor
Turning Studios Music
Julia Unwin/Leigh Arbon Account Manager
Jeff Hall Director Of Photography