Title | BOULDER DASH |
Brand | NISSAN MOTOR CO AUSTRALIA |
Product / Service | NISSAN NAVARA |
Category | A08. Cars & Automotive Services |
Entrant | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Entrant Company | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Advertising Agency | WHYBIN\TBWA MELBOURNE, AUSTRALIA |
Production Company | PLAZA FILMS Sydney, AUSTRALIA |
Name | Position |
---|---|
Scott Whybin | Chief Creative Officer |
Paul Reardon | Executive Creative Director |
Jarrod Lowe | Copywriter |
Mark Jones | Art Director |
Karolina Bozajkovska | Agency Producer |
Mike Napolitano | Account Supervisor |
Peter Masterton | Producer |
Paul Middleditch | Director |
Pete Whitmore | Editor |
Sound Reservoir/Barry Stewart | Sound Design/Arrangement |
The Editors | Post Production |
Matt Chiodo | Account Manager |
Head Of Broadcast: Margot Ger | Other Credits |
The next installment in the Nissan Navara 'Australia's Most Powerful Tradie' campaign looked at another demonstration of power but with a twist. Still leveraging off the V6 turbo-diesel engine crown, the 60 second spot promotes the Nissan Navara's impressive payload and power capabilities in a fictional scenario. Two unsuspecting tradies, an epic mountain landscape, and a classic (deliberately cheesy) Australian soundtrack help tell a story that resonated wonderfully with both the target market and the wider public. The spot appeared nationally on free TV and pay TV stations with its launch being on the finale of X-Factor, one of Australia’s highest rating programs for the year.