BOULDER DASH

TitleBOULDER DASH
ClientNISSAN MOTOR CO AUSTRALIA
Product / ServiceNISSAN NAVARA
CategoryA08. Cars & Automotive Services
EntrantWHYBIN\TBWA MELBOURNE, AUSTRALIA
Entrant Company WHYBIN\TBWA MELBOURNE, AUSTRALIA
Advertising Agency WHYBIN\TBWA MELBOURNE, AUSTRALIA
Production Company PLAZA FILMS Sydney, AUSTRALIA

Brief Explanation

The next installment in the Nissan Navara 'Australia's Most Powerful Tradie' campaign looked at another demonstration of power but with a twist. Still leveraging off the V6 turbo-diesel engine crown, the 60 second spot promotes the Nissan Navara's impressive payload and power capabilities in a fictional scenario. Two unsuspecting tradies, an epic mountain landscape, and a classic (deliberately cheesy) Australian soundtrack help tell a story that resonated wonderfully with both the target market and the wider public. The spot appeared nationally on free TV and pay TV stations with its launch being on the finale of X-Factor, one of Australia’s highest rating programs for the year.

Credits

Name Position
Scott Whybin Chief Creative Officer
Paul Reardon Executive Creative Director
Jarrod Lowe Copywriter
Mark Jones Art Director
Karolina Bozajkovska Agency Producer
Mike Napolitano Account Supervisor
Peter Masterton Producer
Paul Middleditch Director
Pete Whitmore Editor
Sound Reservoir/Barry Stewart Sound Design/Arrangement
The Editors Post Production
Matt Chiodo Account Manager
Head Of Broadcast: Margot Ger Other Credits