BRIDGE

TitleBRIDGE
ClientBUREAU OF INTERNAL REVENUE
Product / ServiceTAXES CAMPAIGN
CategoryA16. Public Service, Charity & Fund Raising
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Entrant Company CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Production Company REVOLVER STUDIOS Makati City, THE PHILIPPINES

Brief Explanation

In the Philippines, of the total individual income tax collected in 2011, professionals like doctors, lawyers and self-employed businessmen contributed only 6.8%, with a measly average payment of P33,500 – the same amount paid by a newly hired public school teacher. Of the 1.8M registered self-employed professionals, only 22% filed their income tax returns in 2011. To remind the people to file their income tax returns on or before the national deadline, a tax collection campaign was made to show what tax cheats truly deserve.

Credits

Name Position
Ompong Remigio Chief Creative Officer
Ompong Remigio Executive Creative Director
Mon Pineda/Mags Sandoval Creative Director
Mags Sandoval Copywriter
Mon Pineda Art Director
Jev Ramos Account Supervisor
Hannah Gallardo Producer
Carlo Ledesma Director
Postmanila/Inc Post Production
Gigi Macachor Account Manager
Postmanila/Inc Editing Company