| Title | AU PERFECT SYNC/REAL |
| Brand | KDDI CORPORATION |
| Product / Service | AU 4G LTE |
| Category | A14. Commercial Public Services |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | GLIDER Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Position |
|---|---|
| Ichiro Kinoshita/Kazunori Saito(Dentsu Inc.) | Executive Creative Director |
| Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Creative Director |
| Kentaro Shihaku(Glider) | Copywriter |
| Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Art Director |
| Takako Miyajima/Ayako Nakao/Kenta Matsukuma | Agency Producer |
| Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) | Producer |
| Eiji Tanigawa(Tokyo) | Director |
| Takayuki Yasoshima(Digital Garden) | Editor |
| Yu Sato/Norio Kobayashi | Sound Design/Arrangement |
| Digital Garden | Post Production |
| Yosuke Kai | Lighting |
| Flower Flower/Tsuki | Music |
| Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu | Account Manager |
| Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Planner |
| Senzo Ueno | Cinematographer |
| Aki Mizutani(Cutters) | Editing Company |
| Toru Hayai(Special Effects/Computer Graphics)/Taisuke Shirasawa(Production Manager)/Etsuko Akiba | Other Credits |
au, the second largest cell phone communication company brand name in Japan, held an event featuring a smartphone app they had developed in conjunction with a live artist’s musical performance at Ryogoku Kokugikan, the holy ground of Japanese Sumo wrestling. Each audience member’s phone, installed with the app, was assigned to play different instrument parts, which, in synch, recreated the musical composition. The current CM is a documentary CM of that event. The CG’s and VFX’s were all part of the event. The event, the CM, and the app in of themselves all became a social phenomenon.