AU PERFECT SYNC/REAL

TitleAU PERFECT SYNC/REAL
ClientKDDI CORPORATION
Product / ServiceAU 4G LTE
CategoryA14. Commercial Public Services
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency GLIDER Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

au, the second largest cell phone communication company brand name in Japan, held an event featuring a smartphone app they had developed in conjunction with a live artist’s musical performance at Ryogoku Kokugikan, the holy ground of Japanese Sumo wrestling. Each audience member’s phone, installed with the app, was assigned to play different instrument parts, which, in synch, recreated the musical composition. The current CM is a documentary CM of that event. The CG’s and VFX’s were all part of the event. The event, the CM, and the app in of themselves all became a social phenomenon.

Credits

Name Position
Ichiro Kinoshita/Kazunori Saito(Dentsu Inc.) Executive Creative Director
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Creative Director
Kentaro Shihaku(Glider) Copywriter
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Art Director
Takako Miyajima/Ayako Nakao/Kenta Matsukuma Agency Producer
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) Producer
Eiji Tanigawa(Tokyo) Director
Takayuki Yasoshima(Digital Garden) Editor
Yu Sato/Norio Kobayashi Sound Design/Arrangement
Digital Garden Post Production
Yosuke Kai Lighting
Flower Flower/Tsuki Music
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu Account Manager
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Planner
Senzo Ueno Cinematographer
Aki Mizutani(Cutters) Editing Company
Toru Hayai(Special Effects/Computer Graphics)/Taisuke Shirasawa(Production Manager)/Etsuko Akiba Other Credits