AU PERFECT SYNC

TitleAU PERFECT SYNC
ClientKDDI CORPORATION
Product / ServiceAU 4G LTE
CategoryA14. Commercial Public Services
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency GLIDER Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

au, operated by KDDI, is the second largest cell phone communication company brand name in Japan. In this CM, we portray the congregation of people that materializes due to a location-enabled (geo-locator) app and a music app that allow music to play from the smartphone, all made possible by au’s mega data communication feature (4GLTE). As the people assemble, the different musical instrument sounds emanating from each smartphone come together to play OASIS’s “Don’t Look Back in Anger.”

Credits

Name Position
Ichiro Kinoshita/Kazunori Saito Executive Creative Director
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Creative Director
Kentaro Shihaku(Glider) Copywriter
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Art Director
Takako Miyajima/Ayako Nakao/Kenta Matsukuma Agency Producer
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) Producer
Eiji Tanigawa(Tokyo) Director
Dai Haga(Image Studio 109) Editor
Yu Sato/Norio Kobayashi Sound Design/Arrangement
Image Studio 109 Post Production
Yosuke Kai Lighting
Don't Look Back In Anger/Oasis Music
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu Account Manager
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Planner
Senzo Ueno Cinematographer
Eiji Tanigawa(Tokyo)/Tomohiro Suzuki(Tokyo)/Kazuma Kitada(Tokyo)/Taisuke Shirasawa(Aoi Pro.)/Takuro Editing Company
Etsuko Akiba(Production Designer)/Toru Hayai(Special Effects)/Nozomi Fujiwara(Production Manager) Other Credits