FULL CONTROL REAL

TitleFULL CONTROL REAL
ClientKDDI CORPORATION
Product / ServiceAU 4G LTE
CategoryA14. Commercial Public Services
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency GLIDER Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

au, Japan’s second largest cell phone communication brand, convened a gigantic event in the middle of Tokyo in which their customers could freely control the town, live music, and projection mapping by use of their smart phone as a remote control. This CM is a documentary CM created with footage clips from the event. There are no CG’s and no VFX’s used. The event itself, the commercial, and the app have all become a social phenomenon.

Credits

Name Position
Ichiro Kinoshita/Kazunori Saito Executive Creative Director
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Creative Director
Kentaro Shihaku(Glider) Copywriter
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Art Director
Ayako Nakao/Kenta Matsukuma Agency Producer
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) Producer
Eiji Tanigawa(Tokyo) Director
Kenji Yamamoto(Digital Garden) Editor
Yu Sato/Norio Kobayashi Sound Design/Arrangement
Digital Garden Post Production
Yosuke Kai Lighting
Ninjya Re Bang Bang/Kyary Pamyu Pamyu Music
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu Account Manager
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Planner
Senzo Ueno Cinematographer
Aki Mizutani(Cutters) Editing Company
Etsuko Akiba(Production Designer)/Toru Hayai(Special Effects)/Nozomi Fujiwara(Production Manager) Other Credits