Title | FULL CONTROL REAL |
Brand | KDDI CORPORATION |
Product / Service | AU 4G LTE |
Category | A14. Commercial Public Services |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company | AOI PRO. Tokyo, JAPAN |
Advertising Agency | GLIDER Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Ichiro Kinoshita/Kazunori Saito | Executive Creative Director |
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Creative Director |
Kentaro Shihaku(Glider) | Copywriter |
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Art Director |
Ayako Nakao/Kenta Matsukuma | Agency Producer |
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) | Producer |
Eiji Tanigawa(Tokyo) | Director |
Kenji Yamamoto(Digital Garden) | Editor |
Yu Sato/Norio Kobayashi | Sound Design/Arrangement |
Digital Garden | Post Production |
Yosuke Kai | Lighting |
Ninjya Re Bang Bang/Kyary Pamyu Pamyu | Music |
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu | Account Manager |
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Planner |
Senzo Ueno | Cinematographer |
Aki Mizutani(Cutters) | Editing Company |
Etsuko Akiba(Production Designer)/Toru Hayai(Special Effects)/Nozomi Fujiwara(Production Manager) | Other Credits |
au, Japan’s second largest cell phone communication brand, convened a gigantic event in the middle of Tokyo in which their customers could freely control the town, live music, and projection mapping by use of their smart phone as a remote control. This CM is a documentary CM created with footage clips from the event. There are no CG’s and no VFX’s used. The event itself, the commercial, and the app have all become a social phenomenon.