FULL CONTROL XMAS

TitleFULL CONTROL XMAS
ClientKDDI CORPORATION
Product / ServiceAU 4G LTE
CategoryA14. Commercial Public Services
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency GLIDER Tokyo, JAPAN
Advertising Agency 2 DENTSU Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Brief Explanation

au, operated by KDDI, is the second largest cell phone communication company brand name in Japan. In this CM, we create an aura alluding to the ease of control of one’s milieu using the smart phone as a remote control, made possible by au’s realization of a mega data communication feature (4GLTE). The notion that “while it seems like an extraordinary technology today, it will so become the norm” is infused in the tagline.

Credits

Name Position
Ichiro Kinoshita/Kazunori Saito Executive Creative Director
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Creative Director
Kentaro Shihaku(Glider) Copywriter
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Art Director
Ayako Nakao/Kenta Matsukuma Agency Producer
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) Producer
Eiji Tanigawa(Tokyo) Director
Dai Haga(Image Studio 109) Editor
Yu Sato/Norio Kobayashi Sound Design/Arrangement
Image Studio 109 Post Production
Yosuke Kai Lighting
Daft Punk/One More Time Music
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu Account Manager
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) Planner
Senzo Ueno Cinematographer
Eiji Tanigawa(Tokyo)/Tomohiro Suzuki(Tokyo)/Aki Mizutani(Cutters) Editing Company
Etsuko Akiba(Production Designer)/Toru Hayai(Special Effects)/Nozomi Fujiwara(Production Manager) Other Credits