Title | FULL CONTROL XMAS |
Brand | KDDI CORPORATION |
Product / Service | AU 4G LTE |
Category | A14. Commercial Public Services |
Entrant | AOI PRO. Tokyo, JAPAN |
Entrant Company | AOI PRO. Tokyo, JAPAN |
Advertising Agency | GLIDER Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Tokyo, JAPAN |
Production Company | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Ichiro Kinoshita/Kazunori Saito | Executive Creative Director |
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Creative Director |
Kentaro Shihaku(Glider) | Copywriter |
Eiji Tanigawa(Tokyo)/Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Art Director |
Ayako Nakao/Kenta Matsukuma | Agency Producer |
Junichi Murata/Kenji Fukuhara/Toshihiro Seino(Aoi Pro.) | Producer |
Eiji Tanigawa(Tokyo) | Director |
Dai Haga(Image Studio 109) | Editor |
Yu Sato/Norio Kobayashi | Sound Design/Arrangement |
Image Studio 109 | Post Production |
Yosuke Kai | Lighting |
Daft Punk/One More Time | Music |
Yoshiyuki Yamashita/Kakuya Kumakawa/Morihiro Hieda/Toshifumi Kato/Fumitomo Takahashi(Dentsu | Account Manager |
Kentaro Shihaku(Glider)/Seiichi Saito(Rhizomatiks) | Planner |
Senzo Ueno | Cinematographer |
Eiji Tanigawa(Tokyo)/Tomohiro Suzuki(Tokyo)/Aki Mizutani(Cutters) | Editing Company |
Etsuko Akiba(Production Designer)/Toru Hayai(Special Effects)/Nozomi Fujiwara(Production Manager) | Other Credits |
au, operated by KDDI, is the second largest cell phone communication company brand name in Japan. In this CM, we create an aura alluding to the ease of control of one’s milieu using the smart phone as a remote control, made possible by au’s realization of a mega data communication feature (4GLTE). The notion that “while it seems like an extraordinary technology today, it will so become the norm” is infused in the tagline.