| Title | THIS FEELING IS XPERIA |
| Brand | SONY MOBILE COMMUNICATIONS |
| Product / Service | XPERIA |
| Category | A04. Consumer Electronics |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Position |
|---|---|
| Mikio Yasuda | Executive Creative Director |
| Hidetsugu Ishikawa | Creative Director |
| Hiroshi Akinaga | Copywriter |
| Arata Kubota | Art Director |
| Kohei Matsumoto | Agency Producer |
| Harunobu Deno | Account Supervisor |
| Keisuke Nakazawa/Takahiro Sasaya | Advertiser's Supervisor |
| Jin Ebashi/Shu Nagasawa | Producer |
| Masatsugu Nagasoe/Ryo Miyakoshi | Director |
| Hisashi Nagatani | Editor |
| Digital Garden | Post Production |
| Takashi Goda/Makoto Oda/Katsutoshi Hirano | Lighting |
| Masterlink | Music |
| Hidetoshi Sera | Account Manager |
| Mayu Taguchi/Yusuke Koyanagi | Planner |
| Osayoshi Katahira/Kiyo/Isao Okudaira/Axel Zohmann | Cinematographer |
This advertising campaign is created with the intention to emphasize the presence of Xperia and increase its brand name image by presenting performances that evoke a fresh sense of awe and an aura of the current times as entertainment.