BIG BROTHER

TitleBIG BROTHER
ClientGOLDEN ARCHES DEVELOPMENT CORPORATION
Product / ServiceMCDONALD'S MCSAVERS
CategoryA09. Retail Outlets, Fast Food Outlets & Restaurants
EntrantLEO BURNETT MANILA, THE PHILIPPINES
Entrant Company LEO BURNETT MANILA, THE PHILIPPINES
Advertising Agency LEO BURNETT MANILA, THE PHILIPPINES
Production Company FILM PABRIKA Makati City, THE PHILIPPINES

Brief Explanation

Inside McDonald's, a young man tells his big brother that he will get breakfast for both of them. Bringing their food to the table, the younger sibling realizes he forgot to get extra syrup for his big brother's hotcakes. As he returns with the syrup and sits, we see that the big brother has Down Syndrome. But that doesn't matter. Big brother teases his kid brother about his crush, even giving him a tip on how to smile back. At the end of the spot, big brother says it's his treat tomorrow.

Credits

Name Position
Raoul S. Panes Chief Creative Officer
Alvin Tecson Creative Director
Raoul S. Panes/Gian Nealega Copywriter
Mela Advincula/Carlo Cruz/Alexa Remalante Art Director
Steve Vesagas/Lester Parulan Agency Producer
Donny Dingcong Account Supervisor
Maik Alturas/Trixie Angeles Account Manager
Joy Santos/Cey Enriquez Planner