Title | SECRETS TO SUCCESS |
Brand | SHANGHAI GENERAL MOTORS |
Product / Service | BUICK EXCELLE |
Category | B01. Internet Film |
Entrant | LOWE CHINA Shanghai, CHINA |
Entrant Company | LOWE CHINA Shanghai, CHINA |
Advertising Agency | LOWE CHINA Shanghai, CHINA |
Production Company | MADE IN CHINA FILMS Shanghai, CHINA |
Name | Position |
---|---|
Norman Tan | Chief Creative Officer |
Qiang Zeng | Creative Director |
Cherry Wang/Wei Zhou | Copywriter |
Qiang Zeng/Kidd Zhang | Art Director |
Connie Chua | Agency Producer |
Cherry Wang/Power Zhang | Account Supervisor |
Hsiao Ya Chuan | Director |
Qing Hua/Zhang Hai Ying | Editor |
Digital Horizon | Post Production |
Nicole Zhong | Account Manager |
Baiping Shen | Planner |
Lin Ze Qiang | Cinematographer |
The majority of China's 1.3 billion population lives in the heartland of China. These are ordinary people living an honest, hard-working and family-loving daily life. A series of films were created to celebrate these ordinary people's extraordinary lives. These are real daily stories but they touch the viewers' heartstring that is seldom reached, resonating with their true experience. The 7 stories are inter-locking, one leading into the next, symbolizing that people are not solitary islands. All stories are about ordinary people's relationships and are touching stories about family values, hard work, belief, love and bonding within families and among human beings. Buick cleverly embedded the Excelle car in this series since this family sedan has been a member of the 1.8 million ordinary families in China in the past decades. Buick Excelle has been an eye-witness and a player in their extraordinary lives.