ANGIE

TitleANGIE
ClientPLAN/ BECAUSE I AM A GIRL
Product / ServiceCHARITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company CHEF FILMS Bangkok, THAILAND

Brief Explanation

Casual sex has become more and more common in China as the country is getting more liberal and conventional values no longer apply. Young women in general are not aware of the risks of unprotected sex and that they have to pay a great price for the consequence. One of them is unexpected pregnancy. Every year 6.5 million women had to go through abortion procedures. It is due to the boy's and the girl's carelessness. But she is the one to suffer! 'Because I Am A Girl' is an initiative by PLAN International to help girls around the world. BIAAG warns girls to remember to protect themselves.

Credits

Name Position
Norman Tan Chief Creative Officer
Qiang Zeng Creative Director
Cherry Wang Copywriter
Qiang Zeng/Kidd Zhang Art Director
Connie Chua Agency Producer
Kitty Lun Account Supervisor
Kachornsak Naruepatr (Kai) Director
Rawi Thamakulangkul/Chanlit Sapsombatchai Editor
Veative Studio/Bangkok Post Production
Nui Athakravi/Adis Doungchan Cinematographer