DAUGHTER

TitleDAUGHTER
ClientPLAN / BECAUSE I AM A GIRL
Product / ServiceCHARITY
CategoryA16. Public Service, Charity & Fund Raising
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company CHEF FILMS Bangkok, THAILAND

Brief Explanation

In China, a boy is considered a clan's true descendent because he carries the family name, while a girl does not. Ever since China's 'one-child' policy, parents always choose to terminate pregnancy once ultrasound confirms that it's a girl in the womb. This has been going on for decades, and every year, about 1 in every 5 baby girls are killed before they are even born. 'Because I Am A Girl' is an initiative by PLAN International to help girls around the world. BIAAG is determined to stop this gender massacre by reminding parents that their daughters have a right to grow up.

Credits

Name Position
Norman Tan Chief Creative Officer
Qiang Zeng Creative Director
Cherry Wang Copywriter
Qiang Zeng/Kidd Zhang Art Director
Connie Chua Agency Producer
Kitty Lun Account Supervisor
Salisa Attawatangkul (Ching) Producer
Kachornsak Naruepatr (Kai) Director
Rawi Thamakulangkul/Chalit Sapsombatchai Editor
Veative Studio/Bangkok Post Production
Nui Athakravi/Adis Doungchan Cinematographer