Title | LOVE |
Brand | SHANGHAI GENERAL MOTORS |
Product / Service | BUICK ENCORE |
Category | A08. Cars & Automotive Services |
Entrant | LOWE CHINA Shanghai, CHINA |
Entrant Company | LOWE CHINA Shanghai, CHINA |
Advertising Agency | LOWE CHINA Shanghai, CHINA |
Production Company | A NEW LIFE FILMS Shanghai, CHINA |
Name | Position |
---|---|
Norman Tan | Chief Creative Officer |
Qiang Zeng | Creative Director |
Cheer Wang | Copywriter |
Hans Han/Zhenjiang Chen | Art Director |
Connie Chua | Agency Producer |
Cherry Zhang/Power Zhang/ | Account Supervisor |
Daniel Ben | Director |
Marc Soria/Chen Zhao Jun/Luke Jang Of Locus | Editor |
Locus/Korea | Post Production |
Nicole Zhong/Emily Gong | Account Manager |
Juan Miguel Hidalgo | Cinematographer |
A follow up campaign of the Buick Encore “Go Young, Go SUV”. While the launch established Encore’s positioning and attitude, the second phase focused on transforming preference to action. One of the characters of the post ‘80s is complacency. The follow up campaign excites action with the support of the SUV’s engine, power and features. Aiming at increasing their pulse and pounding of the heart, the strong visual images of dissecting the car, having the turbo engine jumping out, etc. and special effects awakens the senses of our young target audience. Don’t just sit there, Go on, Go out, take the car out for a run! Go Young, Go SUV.