LOVE

TitleLOVE
ClientSHANGHAI GENERAL MOTORS
Product / ServiceBUICK ENCORE
CategoryA08. Cars & Automotive Services
EntrantLOWE CHINA Shanghai, CHINA
Entrant Company LOWE CHINA Shanghai, CHINA
Advertising Agency LOWE CHINA Shanghai, CHINA
Production Company A NEW LIFE FILMS Shanghai, CHINA

Brief Explanation

A follow up campaign of the Buick Encore “Go Young, Go SUV”. While the launch established Encore’s positioning and attitude, the second phase focused on transforming preference to action. One of the characters of the post ‘80s is complacency. The follow up campaign excites action with the support of the SUV’s engine, power and features. Aiming at increasing their pulse and pounding of the heart, the strong visual images of dissecting the car, having the turbo engine jumping out, etc. and special effects awakens the senses of our young target audience. Don’t just sit there, Go on, Go out, take the car out for a run! Go Young, Go SUV.

Credits

Name Position
Norman Tan Chief Creative Officer
Qiang Zeng Creative Director
Cheer Wang Copywriter
Hans Han/Zhenjiang Chen Art Director
Connie Chua Agency Producer
Cherry Zhang/Power Zhang/ Account Supervisor
Daniel Ben Director
Marc Soria/Chen Zhao Jun/Luke Jang Of Locus Editor
Locus/Korea Post Production
Nicole Zhong/Emily Gong Account Manager
Juan Miguel Hidalgo Cinematographer