WEIGHTLIFTING VERSION

TitleWEIGHTLIFTING VERSION
ClientSANKO KOGYO
Product / Service123.JP (STUFF AGENCY)
CategoryA13. Business Equipment & Services
EntrantPOOL Tokyo, JAPAN
Entrant Company POOL Tokyo, JAPAN
Advertising Agency POOL Tokyo, JAPAN
Production Company HAKUHODO PRODUCT'S Tokyo, JAPAN

Brief Explanation

Almost all young employees in Japan feel a sense of “dissatisfaction with their company”. They are especially stressed with their bosses and with entertaining important clients. These are universal feelings for company employees all over. So with this campaign, we used humor to illustrate this dissatisfaction in order to evoke empathy especially with the young businessmen, to get out the message to work hard and play hard at their new workplace!

Credits

Name Position
Toshiyuki Konishi Executive Creative Director
Maiko Kobayashi Copywriter
Atsushi Mogi Producer
Sinichiro Kanagawa Director