Title | GHOST |
Brand | AMERICAN STANDARD INDONESIA |
Product / Service | SELECTRONIC TOUCH-FREE VALVE |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | JWT JAKARTA, INDONESIA |
Entrant Company | JWT JAKARTA, INDONESIA |
Advertising Agency | JWT JAKARTA, INDONESIA |
Production Company | IMAGINEKA Jakarta, INDONESIA |
Name | Position |
---|---|
Ivan Hady Wibowo | Executive Creative Director |
Leonard Wiguna/Pingkan Rarumangkay | Creative Director |
Pingkan Rarumangkay | Copywriter |
Erwin Santoso | Art Director |
Nina Rakhmatika (Executive Producer) | Agency Producer |
Rasus Subarkah | Account Supervisor |
Lina Mauza Bawazeer/Mala Komawaty | Producer |
Evan Theo | Director |
Bagus/Awank | Editor |
One Tone | Post Production |
Rendra | Cameraman |
Dwi/Bidin/Loren/Sugi | Lighting |
Dimas | Music |
Reza Fitriano | Account Manager |
Daniel Siswandi | Planner |
Robi Setiawan | Director Of Photography |
One Tone | Editing Company |
Art Director: Andhika Rhaiditya/Ahmad Zulkarnaen | Other Credits |
Who wonders that washing our hands is a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean-just-washed hand. I r r i t a t e d! American Standard Selectronic faucets ends this dirty cycle of washing hand. The censormatic faucet starts the water the minute you put your hands under it. Under a minimum budget we are going to develop a series of TVC that show a loop of this irritating cycle, the treatment would refer to the popular annoying-yet-entertaining “gif-edited-images” film. Depicting well-known character with their well-known activities that require constant hand washing, such as Dexter, Gordon Ramsay and the couple in Ghost movie. This film would also use a web banner in relevant social and news websites.