RAMSAY

TitleRAMSAY
ClientAMERICAN STANDARD INDONESIA
Product/ServiceSELECTRONIC TOUCH-FREE VALVE
CategoryA03. Home Furnishing, Appliances, Maintenance & Household Products
EntrantJWT JAKARTA, INDONESIA
Entrant Company JWT JAKARTA, INDONESIA
Advertising Agency JWT JAKARTA, INDONESIA
Production Company IMAGINEKA Jakarta, INDONESIA

Brief Explanation

Who wonders that washing our hands is a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean-just-washed hand. I r r i t a t e d! American Standard Selectronic faucets ends this dirty cycle of washing hand. The censormatic faucet starts the water the minute you put your hands under it. Under a minimum budget we are going to develop a series of TVC that show a loop of this irritating cycle, the treatment would refer to the popular annoying-yet-entertaining “gif-edited-images” film. Depicting well-known character with their well-known activities that require constant hand washing, such as Dexter, Gordon Ramsay and the couple in Ghost movie. This film would also use a web banner in relevant social and news websites.

Credits

Name Position
Ivan Hady Wibowo Executive Creative Director
Leonard Wiguna/Pingkan Rarumangkay Creative Director
Pingkan Rarumangkay Copywriter
Erwin Santoso Art Director
Nina Rakhmatika (Executive Producer) Agency Producer
Rasus Subarkah Account Supervisor
Lina Mauza Bawazeer/Mala Komawaty Producer
Evan Theo Director
Bagus/Awank Editor
One Tone Post Production
Rendra Cameraman
Dwi/Bidin/Loren/Sugi Lighting
Dimas Music
Reza Fitriano Account Manager
Daniel Siswandi Planner
Robi Setiawan Director Of Photography
One Tone Editing Company
Art Director: Andhika Rhaiditya/Ahmad Zulkarnaen Other Credits