BANANA DRINK FOR THE BROKEN HEARTS

TitleBANANA DRINK FOR THE BROKEN HEARTS
ClientSCA TISSUE HONG KONG
Product / ServiceCITRUS BLOSSOM TISSUE PAPER
CategoryB01. Internet Film
EntrantPUBLICIS WORLDWIDE Hong Kong, HONG KONG
Entrant Company PUBLICIS WORLDWIDE Hong Kong, HONG KONG
Advertising Agency PUBLICIS WORLDWIDE Hong Kong, HONG KONG
Production Company DA JOINT LIMITED Hong Kong, HONG KONG

Brief Explanation

Made with a soothing, relaxing scent, Tempo Citrus Blossom tissue gives the people of Hong Kong a calm moment. In order to promote the launch of the tissue, we created our mascot, Crabby, a relaxation guru, to speak for the hard working population of Hong Kong, as well as reminding them to stay relaxed. To enhance Crabby’s public image, we made a short film about how he healed a heartbroken girl and broadcast it on Facebook fan page and YouTube. In this film, he revealed a secret recipe to help the girl let go of her past relationship, and stay relaxed whatever happens. It demonstrated that Citrus Blossom not only relaxes the body and mind, but also heals people’s hearts. Moreover, this film was the turning point of Crabby’s celebrity status, showing how he becomes an icon of relaxation and spreads the relaxing movement worldwide. This film is part of the integrated campaign of Tempo Citrus Blossom tissue, which is complemented with a Facebook Fan Page, TVC, print and outdoor advertising (i.e. A scented theme bus).

Credits

Name Position
Mark Birman Executive Creative Director
Mike Chiu/Pauline Tsang Creative Director
Natalie Lee Copywriter
Irving Leung/Susan Chan/Donald Tse Art Director
Robert Cheung Agency Producer
Bernice Fong Account Supervisor
Katie Chan Producer
Thomas Chou Director
Thomas Chou Editor
Da Joint Limited Post Production
Chow Lam Lighting
Randoll Leung/Sisi Cheung/Derek Lo Account Manager
Lam Fung Director Of Photography
Da Joint Limited Editing Company
Art Director - Lilia Ng Other Credits
Links
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