Product / ServiceTELCO PROVIDER
CategoryA14. Commercial Public Services
Entrant Company PANTAREI Jakarta, INDONESIA
Advertising Agency PANTAREI Jakarta, INDONESIA
Production Company FLEX FILM Jakarta, INDONESIA

Brief Explanation

Living as an independent adult is fun, but it’s not an easy feat. Or is it? Our latest campaign for telecommunication provider Tri (3), was created to launch their new, innovative product for their prepaid consumers. The plot is point out the irony of Tri’s target audience; young people just stepping out into independency. Using approximately 40 children, we describe of “end of the month” problem; young people who live their lifestyles, often forget to balance it with their income. And consequently, when “end of the month” arrives, many struggle to survive until the next paycheck comes. Tri’s answer to this problem is called Indie+, created for young people who are trying to live independently. It will help them when they run out phone credit or quota at the end of the month, Indie+ becomes a “savior” by providing a credit line that can be exchanged with phone credit and quota and can be paid whenever you like.


Name Position
Hermanto Soerjanto Chief Creative Officer
Aria Raditia Creative Director
Ari Koeswardini Copywriter
Kevin Indra Wicaksana Art Director
Rani Indriani Agency Producer
Irawan Soemardjo Account Supervisor
Arum Prasodjo (Hutchison 3 Indonesia) Advertiser's Supervisor
Novindra Christian/Melania Lusy Producer
Michael Sewandono Director
Roelly Andryanto/Kiki Editor
Dubidu Audio Sound Design/Arrangement
Prodigi House Post Production
Ian Kayamullah/Doyok Cameraman
Gopal Surya/Subiyantoro Lighting
Ruben Samama/Ruben Samama/Grow Music
Tika Abubakar Account Manager
Nicholas Karakatsanis Cinematographer
Nicholas Karakatsanis Director Of Photography
Prodigi House Editing Company
Executive Producer: Novindra Christian Other Credits