WHISTLE STORY

TitleWHISTLE STORY
BrandCEREBRAL PALSY LANKA FOUNDATION
Product / ServiceCEREBRAL PALSY LANKA FOUNDATION
CategoryA16. Public Service, Charity & Fund Raising
EntrantLEO BURNETT SOLUTIONS Colombo, SRI LANKA
Entrant Company LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Advertising Agency LEO BURNETT SOLUTIONS Colombo, SRI LANKA
Production Company 24 FRAMES Colombo, SRI LANKA

Credits

Name Position
Sachin Ambekar Chief Creative Officer
Subhash Pinnapola Executive Creative Director
N/A Creative Director
Ashan Bandaranaieke/Malaka Samit Copywriter
Sithum Walter/Shayani Obeyesekera/Danushka Kathriarachchi/Chani Perera Art Director
Mohamed Ikram Agency Producer
N/A Account Supervisor
N/A Advertiser's Supervisor
Deepal Gunarathne Producer
Subhash Pinnapola Director
Saman Sujeewa Editor
24 Frames Sound Design/Arrangement
24 Frames Post Production
N/A Animation
N/A Cameraman
N/A Lighting
N/A Music
Shyami Cabraal Account Manager
Murtaza A. Tajbhoy Planner
N/A Cinematographer
Kalinga Deshapriya Director Of Photography
24 Frames Editing Company
N/A Other Credits

Brief Explanation

There are as many as 40,000 children living with Cerebral Palsy in Sri Lanka today. Many families do not know how to take care of children with the disease, and because of a stigma associated with disabilities, go so far as to hide their child away. This campaign is aimed to highlight the plight of these children and to make people aware that there is a way to help them live a better, and more fulfilling life. The video shows a child afflicted with Cerebral Palsy, communicating with the aid of a whistle. This clearly brings to life the difficulties faced by these children.