REWIND

TitleREWIND
ClientQOROS
Product / ServiceQOROS
CategoryB02. Other Screens
EntrantBBH CHINA Shanghai, CHINA
Entrant Company BBH CHINA Shanghai, CHINA
Advertising Agency BBH CHINA Shanghai, CHINA
Production Company THE LOFT FILMS Shanghai, CHINA
Production Company 2 KNUCKLEHEAD London, UNITED KINGDOM

Brief Explanation

Qoros is a brand new car company based in Shanghai. This film was produced to announce to the world at the Geneva Motor Show, the birth of a new car brand. It brings to life the sheer scale of Qoros’ achievements, from the design of the first car to the building of new factories and showrooms. The story is told in reverse to highlight the moment 4 years ago, when Qoros was first conceived. When all it had was a blank sheet of paper and a vision, to build not just another car company but a different one.

Credits

Name Position
Johnny Tan Executive Creative Director
Yu Kung Creative Director
Yu Kung Copywriter
Yu Kung Art Director
Ivy Shi/Hon Fong Agency Producer
Elvis Li Account Supervisor
Geok Lem/Lindsay Turnham Producer
Gary Shore Director
Saam Hodivala Editor
Gavin Little Sound Design/Arrangement
Technicolor Shanghai Post Production
Ten Square Studios/Rtt Munich Animation
Mr. Song Lighting
Echolab Uk Music
Andrew Hu Account Manager
Mark Patten/Jeffery Ang Director Of Photography
Work Editing Company