GIFT

TitleGIFT
ClientPERFETTI VAN MELLE
Product/ServiceALPENLIEBE CHOCOLATE FILLED TOFFEE CANDY
CategoryA01. Food Products
EntrantBBH CHINA Shanghai, CHINA
Entrant Company BBH CHINA Shanghai, CHINA
Advertising Agency BBH CHINA Shanghai, CHINA
Production Company THE LOFT FILMS Shanghai, CHINA
Production Company 2 PRIMO Buenos Aires, ARGENTINA

Brief Explanation

Using Teddy bear and a piggy bank as a metaphor to remind everyone that, by their sides, are people who are just like Alpenliebe’s Toffee Candy, who hide their sincerity in their hearts and care for you silently. Through the journey of the teddy bear to remind that behind the love and concern that you have gotten used to receiving from, lies a lot of sacrifice.

Credits

Name Position
Johnny Tan Executive Creative Director
Leo Zhang/Jeffrey Sun Creative Director
Leo Zhang/Jay Qian Copywriter
Jeffrey Sun/Nicola Chung/Ivy Wang Art Director
Bernice Wong Agency Producer
Christine Ng/Joanne Liu/Ryan Law Account Supervisor
Limin Ma/Nikkey Wang/Byron Tang/Echo Wang Advertiser's Supervisor
Geok Lem Choo Producer
Jonathon Gurvit Director
Lim Fan Fan Editor
Evan Roberts(Gunnery Singapore) Sound Design/Arrangement
Volt Shanghai Post Production
Volt Shanghai Animation
Ben Rosen(Gunnery Singapore) Music
Maggie Zhou Account Manager
Mylene Ong Planner
Alan Yap Director Of Photography
Cliq Amana Editing Company