RICE COOKER

Bronze Spike
TitleRICE COOKER
Client7-ELEVEN HONG KONG
Product/ServiceREDEMPTION PROMOTION
CategoryB01. Internet Film
EntrantLEO BURNETT HONG KONG, HONG KONG
Entrant Company LEO BURNETT HONG KONG, HONG KONG
Advertising Agency LEO BURNETT HONG KONG, HONG KONG
Production Company ANSWERMARK Hong Kong, HONG KONG

Brief Explanation

7-Eleven’s gift collections are long time favourites of the city. “The Tiny Charms of Nostalgia” are decorative charms featuring nostalgic memorabilia from Hong Kong's past that everyone knows and loves. To create buzz around this, videos featuring fanatics making real working miniatures of these items were spread online (Youtube) and through their fans (Facebook Fan Page) to boost excitement and anticipation for this collection. First introduced in the 1940’s in Cha Chaan Tengs (Hong Kong-style cafes), Egg tarts quickly became staples of Chinese restaurants everywhere. Even today, they’re popular desserts and snacks for Yum Cha and afternoon tea.

Credits

Name Position
Connie Lo Executive Creative Director
Miranda Shing/Adrian Lam Creative Director
Fanny Lau Copywriter
May Chan Art Director
Anita Chan Agency Producer
Pamela Wan Account Supervisor
Rose Yeung Advertiser's Supervisor
Alex Fung Director
Eggtart Chow Editor
Alfred Pong Cameraman
Daisy Wong/Scarlet Ho Account Manager
Links
Entry URL