ANYTIME, ANYWHERE

Short List
TitleANYTIME, ANYWHERE
ClientAUSTRALIAN DEFENCE FORCE
Product/ServiceAIRFORCE
CategoryB03. Interactive Film
EntrantGEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Entrant Company GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Production Company PRODIGY Sydney, AUSTRALIA

Brief Explanation

Anytime, Anywhere. A multichannel campaign integrated into one film. Following a story of a mission scramble we not only showcased everything the Air Force has to offer, but also also allowed users to click on any items of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. ''Anytime, Anywhere, Anything''.

Credits

Name Position
Ben Coulson Chief Creative Officer
Evan Roberts Copywriter
Chris Northam Art Director
Luisa Peters Agency Producer
Alice Mason/Sally Borda Account Supervisor
Serena Paul @ Prodigy Producer
Dael Oates Director
Tom Ward/Tom Ding Planner