Title | ANYTIME, ANYWHERE |
Brand | AUSTRALIAN DEFENCE FORCE |
Product / Service | AIRFORCE |
Category | B03. Interactive Film |
Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Production Company | PRODIGY Sydney, AUSTRALIA |
Name | Position |
---|---|
Ben Coulson | Chief Creative Officer |
Evan Roberts | Copywriter |
Chris Northam | Art Director |
Luisa Peters | Agency Producer |
Alice Mason/Sally Borda | Account Supervisor |
Serena Paul @ Prodigy | Producer |
Dael Oates | Director |
Tom Ward/Tom Ding | Planner |
Anytime, Anywhere. A multichannel campaign integrated into one film. Following a story of a mission scramble we not only showcased everything the Air Force has to offer, but also also allowed users to click on any items of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. The brand film was the campaign. Literally everything was clickable. Items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. ''Anytime, Anywhere, Anything''.