Title | LIFE IS ELECTLIC |
Brand | PANASONIC |
Product / Service | PANASONIC |
Category | A04. Consumer Electronics |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | ENGINE FILM Tokyo, JAPAN |
Production Company 2 | HORSTON Tokyo, JAPAN |
Production Company 3 | HANDSOME TRACKS Tokyo, JAPAN |
Name | Position |
---|---|
Hiroyuki Takasu/Yuya Furukawa/Ryoji Yamamoto/Yasuharu Sasaki (Senior Creative Director) | Executive Creative Director |
Yoshihiro Yagi/Haruko Tsutsui/Takanori Yasukouchi | Creative Director |
Haruko Tsutsui/Scott Lehman | Copywriter |
Yoshihiro Yagi | Art Director |
Jun Katogi | Agency Producer |
Hideyuki Chihara/Naotaka Futami | Producer |
Horston | Director |
Tsutomu Motoyama | Editor |
Toru Sasaki | Sound Design/Arrangement |
Desiners: Minami Otsuka/Taiji Kimura/Daisuke Hatakeyama | Animation |
Philippe Weisbecker(Illustration)/Natsuko Kida(Coordinator) | Other Credits |
Brief : Creating brand loyalty among new fans for a major consumer electronics company.