THANK YOU MOM - CHEN YI BING

TitleTHANK YOU MOM - CHEN YI BING
ClientPROCTER & GAMBLE
Product / ServiceP&G CORPORATE BRAND
CategoryB01. Internet Film
EntrantWIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Entrant Company WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA

Brief Explanation

In China, successful Olympians endorsed by brands are always portrayed as flawless national heroes in advertising. People rarely see their emotional or personal sides in brand campaigns. In this web film series, we shot and produced several documentaries as part of the Raising an Olympian series which told the real stories of what it takes to raise an Olympic athlete. These inspirational and intimate stories are told through a mother's eyes, showing that behind every amazing sporting hero there is an amazing mother.

Credits

Name Position
Achilles Li/Michael Simons Executive Creative Director
Vivian Yong Creative Director
Julie Liu Art Director
Vivian Feng Agency Producer
Mehreen Ozdemir Account Supervisor
Sean Liu Advertiser's Supervisor
Kerli Teo/Vivian Feng Producer
Ben Tseng Director
Ben Tseng Editor
Ben Tseng Sound Design/Arrangement
Tito Shanghai Post Production
Ben Tseng/Jian Peng Cameraman
"proportion And Piety"/"biding Time" From Killer Tracks (Library Music) Music
Richard Zhou Account Manager
Tom Suharto Planner
Jian Peng Director Of Photography
Weiden/Kennedy Shanghai Editing Company
Links
Entry URL